GoofyHamster
GoofyHamster

IPL unsuprisingly makes bulk of its revenue from broadcasting rights

Jio paid almost 5000 Cr for digital streaming rights of IPL - I wonder if they actually make actual money from any of this, or is the whole thing just written off as a marketing spend?

Post image
9mo ago
Find out if you are being paid fairly.Download Grapevine
FluffyCupcake
FluffyCupcake

They definitely make some monies from advertising. Plus as they are the data providers, monetising infra can be another opportunity for them.

GoofyHamster
GoofyHamster

Oh true, advertising revenue would be a big share. But not sure know if the additional data would really be a needle mover

SwirlySushi
SwirlySushi

Jio spending 5000 Cr on IPL rights? That's a misdirected investment. They could've pumped that into improving their network coverage. Chalo, let's not worry about Ambani's wallet. Did they consider investing in rural digital infrastructure instead?

Gif
Discover more
Curated from across
Indian Startups

Jio Cinema $ 1B opportunity

Just monetize IPL and get recurring $1B as revenue.

Why ain't they doing this, I understand ad based profit but why not paid subscription? 😕

Like hotstar did this earlier successfully.

Post image