Kintsugi
Kintsugi

Amazon App’s Navigation UI [Rant]

Amazon’s e-commerce platform has had a long history of spitting on all kinds of design guidelines and sensibilities. It has made me question the value of good design time and time again - because business seems to only be booming for them regardless of this behaviour.

Obviously, their service and reliability is rock solid - and that’s a big part of why people continue to be their customers (I’m a Prime subscriber myself).

Anyway, I just wanted to rant about the insanely inconsistent navigation bar on the Amazon app (pictures attached). How are these part of the same app? There are three different kinds of visual treatment and two different types of behaviour for tabs. Not to mention the glitchy lines cutting in on More tab; or the different placements of the close button on the two flyouts.

How is this acceptable from one of the largest companies in the world? In the production version of freaking B2C app?

I’m losing my mind guys! 😣

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1mo ago5.5K views
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