I was initially hoping it to be the big game changer but my expectations have died down significantly on seeing the cost. Still, it's something that will push the boundaries of AR/VR and definitely help develop the industry.
Their focus on productivity and entertainment as opposed to gaming and social interaction done by Meta is quite interesting. These two giants working on solving different problems is quite interesting and will hopefully lead to good competition.
Also, hardware wise, it's a great product. It has got features (like spatial audio) which are essential for VR but weren't present in most other headsets yet. Plus if apple can get good content to be on their platform (like they usually do), the product can end up dominating a niche of enthusiasts.