SparklyWaffle
SparklyWaffle

Do lifecycle marketing role pay well?From what I have seen it's just manual work without much output.

7mo ago
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PeppyCupcake
PeppyCupcake

Do you mean people who work on platforms like clevertap, moengage etc? When you're just starting it's 3-5 lacs. Manager makes around 16-18 lpa. So surely lower than other growth roles in eCommerce. But yeah if you switch, you'll have a good pay in 3-4 years.

SparklyWaffle
SparklyWaffle

I am kinda confused whether to go the performance marketing route or lifecycle marketing as generally all the Head of Growth come form former. I don't know why I feel after few years generally career will saturate in lifecycle marketing role

DizzyBiscuit
DizzyBiscuit

Depends a lot on which company you work at! They can be decently meaty roles with good compensation in all medium to big consumer tech

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