Lead social, brand, perf, SEO, partnerships, community, growth, pretty much everything across zero to fairly high budgets. Happy to help.
How many switches? Current salary & growth across roles?
Job 1 - 3 years - 5-7LPA Job 2 - 5 months - 11 LPA Job 3 - 18 months - 12-15LPA Job 4 - 2 years - 18-21 LPA Job 5- 11 months - 30-32 LPA Job 6 - 19 months - 45 to 55 to 75 LPA
Thank god for 2021, you see my first 7 years :,(
holy shit 75LPA as a marketer? you must be really good at it
Makes sense. Hard to miss your creativity across comments :)
Question: I have personally done performance marketing (specifically Google Ads) for multiple brands. At this stage, what do you feel are some up and coming ad platforms (eg Insta in 2015ish, Tiktok in 2019) that somebody can start capitalizing upon.
Thanks brah. It so could have been any of the crappy new ones (Chingari, Moj, etc.) but even within Bharat Instagram/FB is still the winner. I'm seeing the next wave come from your own community (whether) it's Discord, Reddit or made on Discourse. Running this well is half the battle won. Recommend checking our Convosight's blogs on marketing in other closed communities as well, super useful and scalable through them.
I really feel Reddit is the next big thing. Marketers who are creative and understand user persona really well will crack it easily.
Hello, thanks for doing this AMA. I'm not sure if I'm too late but I'd like some guidance.
I'm working at a friend's startup as the sole marketing guy, it's an early stage insurtech startup focused on US and EU market. With virtually zero budget, I do the following things: writing blogs and publishing on website, LinkedIn, Twitter; running cold emails sequences, making videos (screen recording of products) and visual posts, general market research. The numbers have been increasing steadily in terms of SEO, site visits, impressions, etc (whatever you get in search console and GA).
Is now the time to ask for a budget for paid ads?
It seems to the leadership team that I am not doing much work because we don't get the MQLs. I wanna figure out how to do more and show results.
Thanks!
It's a B2B product selling to enterprise customers*
Looks like you do tons of work. First thing is to ascertain traffic that you drive. Also your MQLs may not be direct, are you checking the whole journey? What's your attribution window. There could be so many direct/organic/SEM guys who could've come after a while of reading any of your content bits. You 100% should ask for budgets - one for conversion (remarketing) ads and for the content you build. Some shit is for awareness, some for consideration, some for conversion. I'm 200% sure your attribution window is fucking you up. Read below posts for building your case further
https://www.linkedin.com/posts/elenaverna_stopmqlstuffing-ungatecontent-marketing-activity-7079848615132700672-C32I?utm_source=share&utm_medium=member_android (Elena is the B2B marketing goddess, inhale her posts)
Connecting brand to perf (literal gold): https://hbr.org/2023/05/how-brand-building-and-performance-marketing-can-work-together
Do you think it's possible to run brands/companies these days with zero money spent on ads/performance marketing?
What's your take on organic marketing today?
Only if 1. Your product is insane (CHATGPT), 2. You're SRKs son (heck even he had to produce that crap film for his crappier clothing line) 3. You're willing to invest lots of time and effort at cracking the SEO game with a long term vision. Zero spends is a way for idiotic founders to be penny wise pound foolish and extend runway nothing else. People are too afraid of experimenting, when it's usually something deeper like PMF. Don't spend much before PMF true, but don't not spend at all.
Context for my question: I've seen performance marketers struggle with frequent changes in algorithms. Often their accounts get banned without much reason (has happened with me once). Almost impossible to recover because meta support team sucks balls, even if your monthly spend is quite high.
Some days there will be no spend happening, some days accounts are emptied without any conversions happening. Correct attribution is also still a challenge between Meta and Google campaigns.
Been seeing a lot of issues with ads past 2-3 years especially in meta and Google. I don't feel they are reliable, and possibly a huge risk to business ops in case dependence on them increases and one day some random shit goes down with accounts disappearing/getting banned.
What are some brand building strategies / initiatives that early stage B2C startups should invest in?
Gimme budgets and the product brah, also include stuff you've already done, will help detail our proper answers.
Not OP, but I along with my friends have recently started a clothing brand.
We sell 1 T-shirt for ₹999, top fabric quality, free shipping and everything.
But we haven’t been able to crack marketing despite growing our IG to 700 odd followers - barely anyone buys our product.
What has worked for us till now is cold DM on Instagram. We basically scroll through famous streetwear brand’s IG page and DM their followers asking them about feedbacks on our design. Conversions rate here is really low - 0.1%(?) but it’s the only channel which has worked so far.
