So you in the two images the scrolling feed of swiggy shows you 3,4 restaurants at a time but Zomato you can see only 1,2 ...why does Zomato have this huge ass pictures in the scroll feedback when I think showing options helps ..or do people just keep on scrolling and showing only one or two makes them order faster ..maybe based on a A/B test ...any comments from you peeps on it .
One could argue that Swiggy UI has much more cognitive load than that of Zomato. Hicks law predicts that the time and effort it takes to make a decision increases with the number of options. The more choices, the more time user takes to make their decisions which sometimes leads to page abandonment or churn.  Also, on Swiggy UI there are too many visual anchors while Zomato has kept it clean. A product designer will have better explanation but these are just my thoughts.
YESSSSSS this is my feeling too
This is why i come here. It's so informative. Thank you @Aragorn_urf_Maverick. You seem to know stuff I'd want to know about. Any chance you could make posts on these things?
Zomato ui I find it better and user friendly. Main thing I like is , I can go to check out for final price for multiple items in multiple restaurants , I don't need to remove current one to check out in another restaurant.
True dat
Oh... swiggy should definitely build that then I guess if a lot of people do this
Swiggy UI gives me an inferiority complex that I am not able to work in such nicely designed products professionally 😞😂
Lol. May I offer a different point of view? Both of them look very much like the app I made 4 yrs ago following a Coursera course. 😂Small screens don't leave a lot to play around...
with that less space, they are able to give all required information...so, that's great design actually
I always scroll 5-10minutes to find the best offers so i want to see more options and less scroll. Thats why i prefer swiggy one. Zomato has less information to show even on those big cards compare to swiggy.
Exactly my point
I remember nov-dec 2023. I hardly ordered from Zomato. It was always Swiggy. I read the numbers aswell and they were doing good in terms of market share. 6 months down the line, I never open Swiggy app now. Zomato has stuck with me. I do...
