JumpyLlama
JumpyLlama

Dunzo- Learnings

What made dunzo fall so bad. They seemed to be doing good. Can someone share what major mistakes they made that have led to such heavy cash flow issues.

15mo ago
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QuirkyNugget
QuirkyNugget

Taking money from reliance

GigglyWaffle
GigglyWaffle

+1

SparklyJellybean
SparklyJellybean
Dunzo15mo
  1. Heavily relying on VC funds
  2. Competing with cash-rich players in a tough market in a low-margin business
  3. Really short-term plans with no long term vision
JumpyUnicorn
JumpyUnicorn
Loco15mo

Actually when they launched - their initial version or model was good and attractive. Even though it was small market but still it was new and a real problem to solve were users wouldn’t mind to pay for the service.

But as soon they started to enter the competitive market like grocery delivery etc.. it’s started their downfall.

FluffyNugget
FluffyNugget
Swiggy15mo

The courier pick up and drop service had a really low TAM so no chance for them to have more funding with the same business unless they pivoted to grocery delivery.

TwirlyLlama
TwirlyLlama

Did not leverage as the first movers Did not differentiate to retain customer or acquire new customers
Example - I use Swiggy .. so started using Swiggy genie ..why use Dunzo ? Should have targeted particular customer segments , markets to scale and keep competition away . Difficult space to be in, but full credit to it for coming out with the model and getting it established

BubblyBagel
BubblyBagel

Difficult business model. That’s pretty much it. Never made economic sense at sub scale. And not enough money pumped in to scale with burn.

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Curated from across
Indian Startups

Dunzo not in a great position

First, they had a layoff. Some people in the leadership quit. Middle management people are quitting. They shut down majority of the dark stores. They are pivoting their business. They are out of runway.

Misc
Misc11mo

What went wrong with Dunzo?

Can anyone here tell me what exactly went wrong with Dunzo... I was working on a case study related to the same... Would certainly help me a lot