How is Zerodha attrition rate is low? 🧐

Small Team. High Average Revenue per Employee

They are well taken care of. Classic example of a tech company at scale. 📐

I've listened to bunch of podcasts from Kamath brothers. The clear standout I see with them is that they've never chased quick customer acquisition through mindless discounting, offers or advertising. Their growth has been completely organic: true word of mouth goodwill. . That's why their customer retention is super high. And hence revenue stream is very smooth and predictable, not fluctuating with seasonal ups and downs in market. . As a result they've never had to make overly ambitious or downright unachievable false promises, or set any unrealistic expectations with their investors (and afterwards chase down their team to graves to meet them.) . So everything moves at a smooth, sustainable pace.

Half of the tech zerodha runs is on license, almost all brokerage firms use the same software, charting is from trading view, trade execution is from some other company. If you are not building anything new why would you need ppl, the only thing that they built is the authentication system, we all saw what happened to that service after recent elections results, the system failed left right and centre and ppl lost money.

Even the charting tool from tradingview got disabled during the outage. The platform is seeing more and more outages in recent times

Zerodha has less than 50 employees overall. They are very well oiled cycle

Around 70 member tech team, with each of them almost being paid 1 CR