Meowski
Meowski
Pinelabs

How many of y’all think this wasn’t cool?

Context: Pine Labs ran an ad on X, poking fun at PayTm’s regulatory challenges with RBI. We got a lot of backlash for it but I’m curious to know what folks in this community think about it?

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8mo ago
SentinelPrime
SentinelPrime
Cisco8mo

It’s actually a fine job done as a competitor.

SentinelPrime
SentinelPrime
Cisco8mo

The point of advertising is to sometimes attack the competitor. A fair business strategy

Qwerty2398
Qwerty2398
Stealth8mo

I don't think this is as a competitor alone. This is due to pain as well. Paytm overpriced it's ipo and crashed the valuation of other fintech companies. If paytm post ipo was successful, this wouldn't have happened.

This is a dog eat dog world. But not this much.

AITookMyJob
AITookMyJob
Startup8mo

Only cool as long as PineLabs isn't doing the same shit as Paytm under the wraps

lllIII
lllIII
Paytm8mo

I might be biased but I lost the respect I had for Pine labs and the management that might have approved this.

I can see plenty of examples on twitter aligning with my POV as well. AFAIK it hurt Pine labs more than it hurt Paytm.

Meowski
Meowski
Pinelabs8mo

Thank you for your feedback.

CheckOut
CheckOut
Flipkart8mo

As far as I feel, the only reason you are getting flak is because there is a bhakt population for PayTM.

Many companies attack each other like this. Even fk sometimes takes a dig, so did Mercedes, bmw, Toyota etc in their ad camps.

My suggestion is if it counts, back your game. Double down And elaborate next time. Just do your best to keep out of nationalist politics because the other side will use that angle for sure

Meowski
Meowski
Pinelabs8mo

Completely agree

Sleeping_
Sleeping_
Stealth8mo

I personally loved it. India needs more witty banter in advertising.

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