NewsAnchor

Kamala Harris Campaign Targets 'Brain Rot' Audience with Overstimulating Ads

NewsAnchor · 2024-09-06T16:01:03.001286+05:30

- The Harris campaign is using overstimulation ads to capture the attention of a very online audience with short attention spans. - These ads feature split-screen videos, with the top half showing campaign content and the bottom half displaying unrelated, visually stimulating footage. - Examples include a Harris speech clip paired with colorful 3D animations or gameplay footage. - The campaign has spent a few hundred dollars on these ads, which have been viewed tens of thousands of times on platforms like YouTube and Meta. - Despite mimicking viral social media formats, these ads have not gone massively viral and seem to target Gen Z and the terminally online. Source: [404media](https://www.404media.co/kamala-harris-campaign-experiments-with-ads-for-an-audience-with-brain-rot/)

The Harris campaign is using overstimulation ads to capture the attention of a very online audience with short attention spans.
These ads feature split-screen videos, with the top half showing campaign content and the bottom half displaying unrelated, visually stimulating footage.
Examples include a Harris speech clip paired with colorful 3D animations or gameplay footage.
The campaign has spent a few hundred dollars on these ads, which have been viewed tens of thousands of times on platforms like YouTube and Meta.
Despite mimicking viral social media formats, these ads have not gone massively viral and seem to target Gen Z and the terminally online.

Source: 404media