When is Jio launching its own version of TikTok?
Seems apt, now that there are everywhere incl OTT, next thing to capture would be social media.
Can someone help me understand the landscape for short video apps (Josh/Moj) in India? I am looking at understanding their monetisation and user acquisition strategies. TIA
They are working to improve ROAS on their ads rn. An insider at Josh has told me that the CEO is asking folks to somehow increase time spent on app so that they can serve ads to people
Seems apt, now that there are everywhere incl OTT, next thing to capture would be social media.
BTW what's the demography of people who use these apps? Asking coz I don't use insta or short content apps😅
Doing some research, and the conclusion is just cultural reasons and lesser impact of influencers in India vs. China. Also WeChat. But seems shallow, can somebody help me build on this view?
TIA>
Was asking for some advice on fundraising. Got to know if you are building something with no revenue, literally impossible to raise.
He explained how hard it is even for the current founders and expecting 100s of startups to fail next y...