Bankelal
Bankelal

Indian Short Video Apps

Can someone help me understand the landscape for short video apps (Josh/Moj) in India? I am looking at understanding their monetisation and user acquisition strategies. TIA

3mo ago
Gooner7
Gooner7

They are working to improve ROAS on their ads rn. An insider at Josh has told me that the CEO is asking folks to somehow increase time spent on app so that they can serve ads to people

Gooner7
Gooner7
Bankelal
Bankelal
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