FuzzySushi

Indian Short Video Apps

Can someone help me understand the landscape for short video apps (Josh/Moj) in India? I am looking at understanding their monetisation and user acquisition strategies. TIA

4mo ago

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JumpyTaco

Goldman Sachs4mo

They are working to improve ROAS on their ads rn. An insider at Josh has told me that the CEO is asking folks to somehow increase time spent on app so that they can serve ads to people

JumpyTaco

Goldman Sachs4mo

FuzzySushi

Disney+ Hotstar4mo

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