Indian Startups22mo
by SillyMarshmallowProduct Owner
When is Jio launching its own version of TikTok?
Seems apt, now that there are everywhere incl OTT, next thing to capture would be social media.
FuzzySushi
Indian Short Video Apps
Can someone help me understand the landscape for short video apps (Josh/Moj) in India? I am looking at understanding their monetisation and user acquisition strategies. TIA
7mo ago
JumpyTaco
They are working to improve ROAS on their ads rn. An insider at Josh has told me that the CEO is asking folks to somehow increase time spent on app so that they can serve ads to people
JumpyTaco
FuzzySushi
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Layoffs20mo
by GigglyNarwhalSoftware Engineer
Chingari Layoffs after Cofounder Quits
BTW what's the demography of people who use these apps? Asking coz I don't use insta or short content apps😅
by FloatingPandaAmazon
Indian Startups10mo
by WigglyPenguinMorgan Stanley
People at Zomato / Flipkart / Amazon / Meesho, what has been the internal conclusion on why video commerce does not work in India?
Doing some research, and the conclusion is just cultural reasons and lesser impact of influencers in India vs. China. Also WeChat. But seems shallow, can somebody help me build on this view?
TIA>