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Indian Startups
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WigglyPenguin
WigglyPenguin
Morgan Stanley

People at Zomato / Flipkart / Amazon / Meesho, what has been the internal conclusion on why video commerce does not work in India?

Doing some research, and the conclusion is just cultural reasons and lesser impact of influencers in India vs. China. Also WeChat. But seems shallow, can somebody help me build on this view?

TIA>

10mo ago
ZestyNarwhal
ZestyNarwhal
Meesho10mo

In Meesho, it's still growing. Haven't given up on it yet.

DancingMochi
DancingMochi
Amazon10mo

The main reason is duplicate product sales on a maximum number of video commerce.

SnoozyJellybean
SnoozyJellybean
Flipkart10mo

Inability to create and distribute at scale = unable to experiment and churn out high performing content at scale

ZestyQuokka
ZestyQuokka
Stealth10mo

What do you mean by video commerce? Why do you think it doesn't work in India?

ZippyPickle
ZippyPickle
Meesho10mo

I feel Indian users like broad spectrum content. Not specifics. So if content commerce needs to sky rocket, what might not work is reels/short videos in e-commerce app. My bet would be one commerce company pushing more and more content on apps like ig and share chat. So that, they can skip the problem of variety

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AMA
AMA15mo
by SparklyBobaZepto

I'm Aadit Palicha, Co-Founder & CEO at Zepto. Ask me anything!

Hi folks,

I'm Aadit, Co-Founder & CEO at Zepto. We're one of India's fastest growing consumer internet companies and are today present across 10+ cities in the country.

I'd love to chat with you folks about my journey in building...

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user

Hey @Aadit I’m @salt Some questions from my side: 1. As companies scale there are many diverging opinions...

user

How do you think about hiring within Zepto? It is now commonly understood that pedigree is not the sole indicator ...

user

Just wanted to ask, do you ever use competitor apps? If yes, then what is your guiding mantra on copying a feat...

Indian Startups
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by WobblyJellybeanFounder

Had a chat with a Unicorn Founder

Was asking for some advice on fundraising. Got to know if you are building something with no revenue, literally impossible to raise.

He explained how hard it is even for the current founders and expecting 100s of startups to fail next y...

Indian Startups
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by JazzyBiscuitAccount Manager

B2B E-Commerce future

After closure of B2B vertical of Dealshare, will Udaan/Ninjacart/Elasticrun, etc. also close this vertical? Anyone from these companies who can share some details as to what's going on?