True but very very very hard. One of the metrics I choose to track for both B2C and B2B are India driven revenue growth in app purchases and computer penetration for SMBs.
Thankfully the former is getting better but the later is not so much. SMBs are ran by people in the age group of 40-50 y/o thus they much prefer copy pen than Khatabook or the other KiranaTech that failed.
VCs say “It’s easier to earn a $ dollar than a ₹ rupee”
Turning back to B2C, the only way to make money are in-app transactions and subscriptions. Literally nothing else works. According to Google AdMob, for 100k MAU we get $5.5k ARR 🫣.
Most people using apps in India -
- Fintechs have very low margins and an over saturated market.
- E-commerce is very hard to crack even for Amazon to become profitable.
- Streaming/OTT are investments heavily and a lot more including production and distribution.
- Indie games are not made that much in India & only real money gambling apps are there.
- Delivery based startups like Zomato/Swiggy/Zepto… needs scale to reach profitability.
- Dating apps seems great until you see their shares plummeting and users losing interest.
- Social Media is dead. This years most uninstalled being Instagram. ShareChat and Koo are doomed to fail!
What category of apps do you think are gonna boom? 🤯