From a business perspective, 2020 - 2022 was the time when a lot of people relied heavily on online tools or services. This would have opened up a ton of new opportunities for the businesses, while assuming that it was a behavioral shift (like how it was previously). This led to a lot of people getting hired for those tasks.
But by early 2022, everything was almost normal, and the new exciting opportunity identified earlier, didn't turn out to be of much relevance. On top of that, there were other factors as well.
In most of the cases, we can notice that people were removed from those areas which were not monetarily benefitial for the businesses. Or, the remuneration would be super high for those folks (compared to the revenue driven in by them)