Need Advice to Get Users for my B2C startup.
I am running a bootstrapped B2C startup, and our Product(app) is in the market, the domain is pure tech, like productivity tools for end users, One thing we are facing problem is acquiring users, as our product is not based on dopamine release we are unable to get good organic growth, I have tried google and Facebook ads but conversion is very slow and not good, as we have also marketing budget concerns due to bootstrap. Here is more detail of our product: https://grapevine.in/post/2cd2f9d5-b706-4fc2-b13a-33395eca3b6b I need some actionable advice from fellow tech-enthusiastic people, on how to get users.
PS: We are based in India, and we are providing our APP is free. Regards Bootstrapped Founder
Talking product sense with Ridhi
9 min AI interview5 questions
Ok Answer this. What's the user story? Why and when would the user use the app and what benefits or pain it solves?
@No1_BusinessMan User Story: Personal Data Pods for Users, We are trying to build Public SSO + Data, where are can use their data from one platform to another. Right now we have integration of user's SMS, Email, APP List, and most of the social media, which is used to create universal data pods.
To be honest. I would prefer b2b variation for like jira.. the more you create tickets n projects, the more you are trapped. I would like to be able to switch to another agile platform easily.
I got nostalgia going through this. Most people didn't get the idea of how revolutionary it could be if adopted well, somewhat like magic. All apps are ready to use at single click. People fail to see that because they have spent days and months on it, except founders. Love you bro...do it...
BTW, during my competitor research I found this one dude in the USA, ex-startup raised $50mil in pre-seed round under 45 days to build a new startup right after selling the last one against Oauth, oneID, one login, and many more. But he is in the b2b market. And, I learned that it's not that they cannot do it, they just can earn much and are not ready to educate for user adoption. Plus, security is a real issue, the hackers are always looking for loops. Later, Amazon too launched basic SSO, used in the Snitch website.
Your approach is a bit user-exhaustive, unlike the Google manager, always looking to store all details. After months of research, I knew even I would make it, it's unlikely anyone will use it unless I have some huge distribution network, on collaboration or personal.
Anyway make some noise and sell it to highest bidder. BTW did you check Bharatpe, ex co-founder building OTPless, I was laughing at their value prop during research. Somehow they are also b2b and still alive. They are doing well, saving few paisa per OTP for business, by using WhatsApp for free. I mean WTF. Good luck...look for different approaches and distribution media.
I read the other post and not able to understand what exactly the app does.
Can you please share what the app does in simple terms
@FancyChino64 (1) Create an @FancyChino64 (1) Create Account (2) Sync all your data from different sources which will stored in Data Pods (3) Our analytics will generate Data Packets (like food interest, financial profile and many more ) based on data (3) Users can share at their will with various company with SSO, in nutshell next version of OAuth(google, facebook) --> Data OAuth.
ok. how will I get this data from different sources?
I think Google, FB have some option to download data if we want to delete account. Other than that, which frequently used B2C apps provide such data?
I dont know if end users are ready for these kind tech products yet in india
Even if you get users it is going very cream layer
If there is a kind of anon demo video of product working. We can understand more better 😃
@Zumbala444 https://www.youtube.com/watch?v=R_5BxKMs4jc
Firstly, sell in the US not India. Secondly, your product pitch is too complicated. Common man does not even know what the heck is SSO. Stop using terminology like Data Packs they sound intimidating. You should not need an engineering degree or any tech knowledge to understand your pitch especially if it’s a B2C startup.
Talk to some users who downloaded the app and understand why they did it. Important to understand their pain point and then find user cohort with same problem. Now once TG is defined look for channels to target them in a locality and go after them. All this will take 2-3 months. Execution is the key. Referrals will help in the beginning if you are solving a real problem.
Sorry to say this but you are solving the wrong problem. Pivot to the immediate use case of users not something that too far from the actual use case.
I would suggest change the data pod concept to user's personal cloud. Similar to next cloud. That is a much better use case and something users will want to pay than this complicated concept.
In general it's most B2C products fail. Better proposition would be B2B products. I'm not sure if this one can be pivoted in that direction but acquiring a business customer means actual cold hard cash vs acquiring thousands of don't want to easily pay consumers.