In general, the value of any certification is inversely proportional to how many are awarded. If they are easy to get and lots of people have one (think liberal arts diploma), they're not worth much.
There are several other attributes that play an essential part in kick-starting your AWS career. I think it’s also fair to say that AWS certifications are almost prerequisites, rather than differentiators today. Unless you have several AWS certifications, this is usually the case. Everyone seems to have their Solutions Architect Associate certification so that’s not going to make you stand out when applying for an AWS Solution Architect job.
Do it only if your company is paying for it.