Snapchat Introduces Ads to Chat Tab and Promoted Places

• Snapchat is introducing Sponsored Snaps in the Chat tab and Promoted Places on Snap Map.
• Users won't be notified about Sponsored Snaps, which will be distinguishable from regular messages.
• Disney is the launch partner for Sponsored Snaps, while McDonald’s and Taco Bell are partners for Promoted Places.
• The move comes as Snapchat's digital advertising business struggles, lagging behind competitors.
• Snapchat has over 850 million users, but its share price performance has been underwhelming due to slower growth in advertising.

Source: Techcrunch