Maverick2298
Maverick2298

Switch from consulting to product marketing

I am currently working as a management consultant with a top firm (MBB, Kearney, Strat&, OW equivalent). I'm considering switch to PMM roles. On paper, both PMM and management consulting have some overlap in required skillsets (strong communication, problem solving, stakeholder and project management) but it is still not a popular MBB exit for consultants. Want to understand what's the industry expectation wrt PMM roles and if management consulting experiencd will be valued.

Any further insights from PMM or product/ growth folks will be highly appreciated. TIA.

8mo ago
SamuraiJack17
SamuraiJack17

Sure, I started off in consulting too and then soon was offered a PMM role. The attributes you mentioned are very true although in addition I would say with Positioning and GTM strategy you will also own the complete execution and metrics for marketing your product

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