At the earlier startup I used to work at, a writer from The Ken approached us for comments around an article they were doing. She said they were writing an article about the business category we were in.
Our founder agreed to the interview but requested just a couple of hours because he was boarding a flight and wouldn't be able to speak.
In an hrs time, The Ken published a scathing article about our company with half baked research that stated "The founder declined to comment".
All they want to do is negative stories about startups because that's what gets them the clicks. They absolve themselves of any responsibilities by saying they aren't "journalists" but just an online publication.
They disguise their personal opinions as news and just post whatever shit they fancy.