Recently I was evaluating a secondary vehicle and observed that - Thar is increasingly becoming a middle class masculinity exhibit. More valid for people those who don’t have any other personality traits. Black Thar with tints is king of this segment in tier 2/3 cities.
Kudos to Mahindras for monetising the inflated egos and adding an unsafe product to Indian roads. Ladder-case chasis in the first place proves the vehicles isn’t designed for roads. Ingress/egress issues, wide body and poor controls is something to add. At the same time, I am surprised no other player is trying this “fastest growing” segment. Suzuki tried with jimny, but it looks timid and not worthy alpha-male projections. Tatas going in coupe-ish direction.