I genuinely don't know. Can someone pls explain?
Spend more money and do podcasts
Good business run by smart guy. There's always space in the market for people who can deliver good products at good prices with good marketing.
Also helps that he had 50 lakhs or something saved up to put in it lol.
I mean.. what new is gonna do or doing which Gillette hasn't already done.
Gillette doesn't own the entire market. It's estimated at 50% but the remaining 50% is still up for grabs between competitors.
It's also slightly easier to compete in established categories instead of creating a category from scratch where you need to work a lot harder to educate customers on top of everything. You can learn from your competitors and their mistakes.
Founder runs a podcast using fancy McKinsey terminology (meant to fool their clients) so he can charge a premium
They are a marketing company just like Mama earth!
I don’t anyone who’s using BSC products.
Anyone here?
I use their double edges razor. Been using it for last 4 yrs. Good quality but nothing amazing. There are better ones out there. Apart from marketing highly, BSC has no other value prop. They don't make luxury stuff like Truefitt and Hill but are considered a bit more exclusive than Gillette. Good for gifting, I guess
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VC here. Doing this for fun. Don't take all views seriously.