I've been through this. I usually tell them the pros and cons over a call and add the caveat that the work-culture is limited to the teams they're going to be part of, and that each team has its own way of functioning. They'll quite understand.
If your organisation on the whole is in deep shit, then maybe talk about the macro factors affecting it (you're giving them subtle hints to not join), instead of directly bitching about the org. If they're smart enough they will get it, and the ones desperate for a job/tag will still go ahead. You can only do so much.
Basically, beat around the bush with a lot of caveats. :)