Zomato is just spam for me now. Don’t even care about the brand anymore. The only good thing is the discount you get when food gets late.
Basically - startups that have a strong marketing game. Personally like how Cred and Spinny have created their ads and brand. Looking to find more inspiration/examples.
people are wayyy tooo emotional about these things that companies know very well how to take advantage of it now.
companies have been doing it since ages, only the way to do it has changed.
almost everything around you is the result of...