Indian Startups Community

by salt

a year ago

What’s the craziest marketing stunt you’ve ever heard of?

Felix Baumgartner actually 𝗯𝗿𝗲𝗮𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝗼𝘂𝗻𝗱 𝗯𝗮𝗿𝗿𝗶𝗲𝗿 in the longest freefall of all time comes to my mind first. Apparently, RedBull spent $𝟯𝟬𝗠 𝗨𝗦𝗗 for the event and in return made upwards of $𝟱𝟬𝟬𝗠++ What similar example comes to your mind?

PastElevator

My own bussiness

a year ago

Housing.com spending 120 crore on their rebrand in 2015. Zero text or messaging. Just a symbol that apparently meant “look up”. There were full page ads on national papers with this logo. There were expensive crossings in mumbai with 5-7 billboards having the same exact logo. This was all pre-revenue (beyond some small experiments) I was also then laid of from housing by Nov 2015 along with the ceo and 80% of folks 🤦‍♂️

salt

Gojek

a year ago

@PastElevator Now that is what you call, ^ is the basis of your true worries.

TallTales69

Unemployed

a year ago

@PastElevator ^ ended up meaning "up yours" for a lot of people.

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phoebus

Stealth

a year ago

Dhirubhai Ambani showering reliance IPO forms from helicopter. And this is during the 80s. Can't beat the OGs

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Curated from across

Misc on

by DrProduct

Amazon

2 years ago

Craziest stock sell by an employee ever

Heard about a legendary employee at Amazon who sold a bunch of Amazon stock years ago at a very small price to buy an expensive mattress that he really liked. Do you have any such crazy stock sell story?

Business Roles on

by AlphaGrindset

Series A Startup

a year ago

Thread: Which product launch/marketing campaign was really well done?

Hey everyone. Trying to think of the best campaigns done in India, to learn as inspiration for things I do in the coming months (as an aspiration :p) Think Cred, Men will be men, Ultrahuman on Twitter etc. Would love to hear from the community

Product Managers on

by LooseGoose

Stealth

a year ago

What's the first ad campaign that comes to your mind as an example of good marketing?

Can be ATL or BTL or combination of both. Would be great if you could explain why it was memorable for you.

Office Gossip on

by RichDadsPoorSon

Stealth

a year ago

Do Marketing Teams Actually Do Anything ?

I’m really curious to know what exactly the Marketing Team does cause in the previous two organisations that I worked at , The Marketing Dept was kinda meh. So I wanted to know if it’s the case everywhere or does an actual good Marketing Team exist as the ones I’ve interacted with their lead generation and marketing was trash.

News Discussion on

by Internetexplorer

Swiggy

a year ago

$700M for a water brand?? Crazy startup valuations making a comeback?

I get that they are grabbing some eyeballs with their marketing but that should only count for so much? https://bit.ly/3sUmVUu

Business Roles on

by ElomDusk

Grapevine

a year ago

Marketers and Growth hackers: What is the best marketing growth hack you've ever done?

What is one campaign/launch that went really well for you? Curious to see learnings from real life here

Business Roles on

by Kamlesh

Stealth

a year ago

What's an innovative growth/marketing strategy you've come across?

Any industry, any product or service. Something that you've seen happening in India. I'll start with one : Fogg appealing to the mass market by marketing their value for money products (x number of sprays), literally beating axe out of market share in 3 years.

Misc on

by BingoMadAngles

Stealth

a year ago

What's the craziest way you've made money ?

Just curious, I would like to know what are some of the most uncommon ways people have made money. Please don't say internships, jobs etc Let me go first : made a playlist of some niche focused videos on YouTube ( can't disclose the niche as of now ) Added the playlist link to a doc and 💥 Sold it on gumroad for some good $$ to a good no. of people. Your turn now

Office Gossip on

by UrbanLoss35

Stealth

2 years ago

Zomato CEO fake pictures

Overhead from Zomato employees that Deepinder Goyal doesn’t actually deliver food once every 3 months as he claims These pictures are taken around the Zomato office space itself - pure marketing stunt

What’s the craziest marketing stunt you’ve ever heard of?

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Misc on

by DrProduct

Amazon

Craziest stock sell by an employee ever

Business Roles on

by AlphaGrindset

Series A Startup

Thread: Which product launch/marketing campaign was really well done?

Product Managers on

by LooseGoose

Stealth

What's the first ad campaign that comes to your mind as an example of good marketing?

Office Gossip on

by RichDadsPoorSon

Stealth

Do Marketing Teams Actually Do Anything ?

News Discussion on

by Internetexplorer

Swiggy

$700M for a water brand?? Crazy startup valuations making a comeback?

Business Roles on

by ElomDusk

Grapevine

Marketers and Growth hackers: What is the best marketing growth hack you've ever done?

Business Roles on

by Kamlesh

Stealth

What's an innovative growth/marketing strategy you've come across?

Misc on

by BingoMadAngles

Stealth

What's the craziest way you've made money ?

Office Gossip on

by UrbanLoss35

Stealth

Zomato CEO fake pictures

Indian Startups on

by techbro

Seed Stage Startup

Which indian startups are overrated?