Why does Flipkart have run flights when it owns Cleartrip?
DesignTinker
Stealth
5 months ago
Powered by Cleartrip
Augustus
Stealth
5 months ago
Same way they have to run Flipkart Fashion when they own Myntra.
Augustus
Stealth
5 months ago
And FYI - FK fashion today is bigger than Amazon Fashion and Ajio.
Good question. Its just another consumer surface powerf by ctrip. It increases surface area for the business
ShinyPardon7
Stealth
5 months ago
Spending on marketing both then seems like a waste of
Much larger userbase, flipkart users will find it easier to book ticket on the flipkart itself rather than going to cleartrip. Also, cleartrip is so less popular these days, compared to other similar website.
Brutallyhonest
Stealth
5 months ago
Clear hai
Augustus
Stealth
5 months ago
People like options, and it's best if you own most all the options. Better conversion.
A parallel from a different industry. Oppo, Vivo, OnePlus, Realme, Narzo, IQoo - All brands are owned by the same Chinese company BBK Electronics. Each has say 5-20% share each. But the combined market share is now >60%
They have launched bus bookings also. As other folks have also said, it's to bring back users to the app. Shopping and Travel is > simply Shopping.
ericcartmanchan
Stealth
5 months ago
It's just cross selling to engage users more on Flipkart. And the supporting infra is all cleartrip and they get new channel/ingress point for their business.
Discover More
Curated from across