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Is e-commerce losing relavance

Over the past few months the price difference betweem e-commerce websites and stores during sale period have decreased with Reliance Digital and Croma being at par or better than Fk or Amz in terms of pricing (except a few poster items) Fashion based e-commerce in India is even worse with size issues, courier frauds and high returns. Companies are now charging a non refundable delivery/convinience fee to become profitable. Reliance has drastically reduced investments in e-commerce and is focussing on expanding offline presence. Is the doom of e-commerce in India near

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BruhJoy

InMobi

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Gupchup

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by thehollowman

Stealth

For the folks who complain about charges by Swiggy/Zomato etc

Now imagine, we did not have Zomato, Swiggy, Blinkit, Zepto, Dunzo (its pretty much there) What would your next bet be? Well 1. You have some of your local grocery stores who would deliver for you, but it might take a bit of time 1-2 hrs etc. and you need to build a relation, and only some stores do that 2. Restaurants need to have delivery available who if anyone remembers, it was a pain to coordinate, sometimes they dont do beyond 3 kms. You will have to go on your own. Which will also cost you money. Restaurant deliveries usually have a delivery fee, plus the cost of food. There is still a lot of coordination involved to get what you want. Brochures, phone number etc. 3. Having a full time person who will do all of these for you, Building tends to have someone who also delivers ( like a chotu or someone ) So lets take the cost of 3 for now if you needed full time 1. Monthly cost - ~ Rs. 10,000 - 15,000 if you needed full time 2. What are you spending on swiggy etc? 1. No of times you are ordering: lets say twice a day 1. 2 * 30 * 20 = Rs. 1200 2. Lets say total amount you are paying is 10000 in amount 3. Some folks might even argue that you restaurenters are charging 30% extra. ( lets say 30% on 10,000 ). 4. So lets factor in 3000 Rs more, so we have total sum, 4200 now. 5. Time saved = 20 * 15 minutes = 5 hrs a month So we saw three choices You can do things on your own 5 hrs of your own time ( which does not cover your cost to move around, so if anyone does not have a vehicle, they have to either walk more, or pay for auto etc ) Spending on convenience Rs. 4200 Spending if you had a chotu - Rs.10,000. This is debatable, you can argue, this person can also will end up cleaning and doing 3-4 other things. Some will also say restaurants mark to and sell. My request to you is, even with all the markup how much extra are you paying. And then compare to your alternatives before them. If someone has a better math or see any flaws in this. share input