Amazon India Launches AI Shopping Assistant Rufus in Beta
- Amazon introduces Rufus, an AI-powered conversational shopping assistant, in beta on mobile app - Rufus offers product recommendations, comparisons, and answers questions based on Amazon's catalog and web information - New assistant aims to enhance customer experience by simplifying product research and discovery - Features include category guidance, occasion-based shopping, product comparisons, and detailed product information - Beta rollout begins with select customers, with wider availability expected in coming weeks Source: [Amazon]()
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