Well because it's weird. 
 GrnZ will act picky on small things but will spend 20k without thinking on shit like Jordans.

Insta pressure > Peer pressure > Gf ko impress karne ka pressure 😅

Product Manager

You just summarised GenZ spending behaviour triggers

Founder

As a GenZ I'm tired of expensive education in our country and I have become very picky after  paying off my loan  
 Thanks boomer and millennials for not saving or investing for their kids :)

They spent lot of resources to find this out   Article: https://fortune.com/2024/03/11/datagenzspendinghardsellretailconsumerbehavior/amp/

Welcome to Indian Startups's Private Community

They spent lot of resources to find this out 

Article: https://fortune.com/2024/03/11/data-gen-z-spending-hard-sell-retail-consumer-behavior/amp/

Being a picky GenZ consumer

Being a picky GenZ consumer- Grapevine

Welcome to Personal Finance's Private Community

The way all new interns, SDE1.2 & Mostly GenZ are investing in MF. There were multiple people in same family having 3-5 Cr in next 15-18 years. Those not investing will feel the heat later. 😨🥹

Gen Z is more focused on investing

Engineering Manager

Saw a similar post somewhere from an European and I think it’s pretty valid for India.

For context, I am in my early 30s, a home owner, living in tier-2 city with a pretty high salary. Recently got married and my wife also works as an Enterprise AE for a listed US company. Our cost of living is pretty low given the house and tier-2 city. Even if we had a kid, the overall cost of living will not change a lot. 

I got to where I am, economically, by a combination of hard work and luck. Luck definitely was a huge part of it. Knowing the right people at the right time, working on the right technologies helped a lot more in advancing my career a lot more than grinding for good grades. Even the ability to buy a house without much debt, was partly because I was lucky to sell my shares in a fairly small startup. 

It would be easy to say things aren’t economically bad based on my own experience or that of my close friends. However, when I look at things more objectively, I can’t help but come to the conclusion that we are screwed as a generation. Except for maybe the top 1%, salaries are not keeping up even with inflation. Housing costs, specially in tier 1/2 cities are unbelievably high even if you want an average apartment. Jobs are no where to be seen. The whole generation is living in the hope of the stock market rally never ending. This seems completely unsustainable as a nation. I might be doing well for now, but I still recognise how these are real problems for most Indians, who’ve been waiting for India’s century for 20 years

Given that the services industry contributes more than 50% to the GDP, the current state of joblessness, the overall sluggishness in IT and related sectors, and the fundamental changes happening to the way IT services now work, I wouldn’t be surprised if we see a complete recession in the next 4-5 years.  

Lately, there has been a lot of criticism of anyone expressing anger on how bad things are but I think it’s helpful to talk about this.

Is it possible for those doing well to still acknowledge how our generation is screwed economically?

Great post, I was thinking to jot down something similar.     
 The way I see is that our generation(I'm Gen Z), is financially fucked due to 2 main behavioral changes:     
 1. Increase in consOOmerism: We're zoomer consoomer. GenZ is known for show off culture. We will buy the latest and greatest phones on EMI every 2 years. People spend thousands on sneakers, bags, branded clothes.     
 2. No Savings: People are no longer saving money. My then girlfriend used to got mad at me in market when I tried to bargain. Its considered a turn off lmao. People find bargaining bad now... like I'm looting a poor guy. People don't realise how much our parents sacrificed and bargained everyday to save money.

Software Engineer

So I ran these 2 surveys on GV. The one on the left is for millennials and the other one is for GenZ. 

I really thought that the GenZ narrative was false. Guess I was wrong.

This is such a stark difference. What do you think is the reason for this?

P.S. I was born in 2000

GenZ values WLB almost twice as much as millennials. I have data.

How are companies and startups doing marketing for Gen Z? Does anybody have any idea about this?

Gen Z 🤔

I'll be happy to answer any questions about GenZ!

GenZ are the most diverse generation (accelerated by growing up with the internet since we were 4 years old) and you cannot generalise by saying 'this is genz' because no matter what, not even 30% of us are similar.
  
Yes, we run after validation on Instagram. And yes it's unhealthy. But it's not fair to single us out. Older generations have also been obsessed with TV News, FB and Twitter. No need to deny, we all know.
  
GenZ also more openly talks about mental health and we call out things which the older generations just accepted as 'aisa hi hota hai'. Think Gender Inclusivity, Harmful Climate Practices, Running after only Salary, Marriage and Kids, Jobs where you're not treated with Basic Human Dignity, Shitty Mental Health, etc. 
 
We're conscious about prioritising our mental health, even though it's tougher for us than ever before, so we're sorry if our calling things 'toxic' annoys you a little.

We're all extremely concerned about Climate Change because we know we're the last generation which can fix this.

From a GenZ. AMA!

What is it that you like and dislike about them in general?

What are some of your interesting takes on your GenZ co-workers?

They talk about restuarants alot. I think 60% of their conversation is around which restaurant or pub is "cute" or "vibes".  
 But that might be a Bangalore thing. 
 Also they watch alot of Indian OTT and nothing else. 
 Saare chutiya indian shows dekh liye but Oppenheimer nhe dekhi abhi tak, which is shameful.

Analyst

Did anyone go through the journey of Twin Flames. I would like to fetch you're experiences, Because I can manifest this with a person right now.

Unique Encounters of Sprituality

Program Manager

Welcome to Product Managers's Private Community

I am currently preparing for product management interviews. When I try to solve case studies I am not able to empathise with Gen Z. When someone asks to improve an app I am like, "dude it already has so many features what else do you want". When I read the pain points of Gen Z I don't even understand how can such simple things can be a pain points for someone. It is like people don't want to do anything on their own

Can't understand Gen Z

Hearing alot about GenZ not being serious about work, lack of expected manners, careless about impact (these are not my opinions) etc, i was wondering this is the reason why 
a) millennials are able to save their jobs bcoz their managers are used to of certain way of working 
b) freshers are not getting jobs as it was 3-4 years back, even out of top colleges! (Source - Latest IIT placement reports)

is it true or i am just being optimistic that my job is secured? 😂

GenZ as workforce

Sales Manager

I was suffering from 2-3 mild health issues in metro. (prolonged cold n cough, regular sneezing etc)

Came home 🏡 in diwali and now extended wfh due to health gain. Living with parents and consuming clean air + food is helping improve my sleep quality as well ❤️‍🩹 (2h+ deep sleep) 8h continuous sleep.

I did cost benifit analysis and have decided to work on a plan which will eventually help me settle down at my birthplace within 2-5y. 

synopsis --

Children's play under sun 🌞 and have group of 10 kids. They ain't worried about anything. Their happiness index > ceos.  
  
They don't know about masturbation till 10th or age 14 if they don't have a smartphone.   
  
My workplace is open and aqi is below 10. Strong peepal and banyan trees 🌴 even 100y old. When I feel stressed due to any reason I just go to see sunset near my place hardly 2km away. It's a stress buster with earbuds in and watching migrant birds crossing river.  
  
Ain't those birds more free and independent than us? Like they don't give a damn 🕊️ about future and enjoy the present.  
  
Very less car and almost 0 traffic ⛔. People still use bicycles and cycle repair shop>garages.   
  
Life is slow and peaceful. People go to sleep at 9-10pm and wake up at 5-6am.  
  
Life is too easy. Cost of a family with 2acre land is hardly 25k/m here.  
  
Sometimes I wonder why chase 2 lac/month sacrificing so much in a so called developed city.  
  
Society is ambivert. Pizza 🍕 🍔 burger biryani is trying to enter these areas.  
  
But I don't miss swiggy.  
  
Zeptonis redundant here.  
  
My 💳 credit card is lying there thinking why am not swiping it...  
  
  
  
यहाँ कोई मित्र नहीं है, कोई आश्वस्त चरित्न नहीं है,  
सब अर्धनिर्मित है।  
अर्धनिर्मित इमारतें हैं, अर्धनिर्मित बच्चों कि शरारतें हैं,  
अर्धनिर्मित ज़िन्दगी कि शर्ते हैं,  
अर्धनिर्मित जीवन पाने के लिए लोग रोज़ यहाँ मरते हैं।  
  
अर्धनिर्मित है यहाँ के प्रेमियों का प्यार,  
अर्धनिर्मित है यहाँ मनुष्यों के जीवन के आधार  
आज का दिन अर्धनिर्मित

Rural Life Experience.

Toughest part is to find better half with same mindset. 
  
 I travel frequently and have covered whole india except 3-4 places like Andaman, lakshadweep and NE. 
  
 What I have noticed is gen z is very high on drugs and manyatimes they have 4-5 digit savings even after working for 4-5y. I am not generalising or against it, they can live their life the way they want but it's the harsh reality. 
  
 Can anyone live without malls, clubs, multiplex and junk food nowadays? 
  
 Anyone on same boat or think like this or have any other perspective? 
  
 Am all ears ...

Senior Consultant

I have doing a lot research on these D2C brands , these brands are burning VC cash in ads and influncer marketing. 

And what just for topline !!

When will the focus or plan to focus on bottomline !!


Are these guys playing for valuation game or they really want to build profitable business out of it ??

Please correct me if i m wrong , also paying influncers butt load money wothout knowing the ROI , i think influncer marketing is a bubble which is yet to burst and the next phase is influencer led sales !!!

Why brands spend too much on topline ?

Welcome to Office Gossip's Private Community

I joined Synkrama Technologies Private Limited  with enthusiasm, inspired by a positive and supportive environment. Initially, the atmosphere seemed promising, and I was motivated to contribute to the team. However, as time went on, I faced numerous challenges that profoundly impacted my professional and personal well-being.

Early in my tenure, I was appointed as a Team Lead on several projects. This role, though a significant opportunity, came with immense pressure from our CEO, KJ. The expectation was to meet deadlines at any cost, which led to continuous mental stress. Under his directives, I inadvertently became a source of pressure for my colleagues , AN , and AB and other major colleagues . This created a strained and uncomfortable working environment for all of us as i used to put pressure on them on the influence of Karan Jain 

The situation worsened as I found myself working through weekends and even during leaves, resulting in severe mental exhaustion. Despite these efforts, new developers were hired, and I was sidelined. This period was particularly tough, leading to depression and sleepless nights. After enduring this for several months, I decided to resign from my position.

Unexpectedly, KJ contacted me, urging me to withdraw my resignation. He assured me that the previous issues would be resolved and praised my contributions. Reluctantly, I decided to stay, hoping for a positive change.

However, the company's environment continued to pose challenges. We were subjected to screen monitoring via Team Logger, where management frequently questioned my idle time. Despite my high productivity and efficiency, I was often scrutinized for taking breaks or assisting colleagues, which is essential for maintaining a collaborative workspace.

Most recently, a significant and distressing event occurred, further affirming my decision to share my experience publicly. it’s crucial to address and bring awareness to the toxic practices that can affect employees’ mental health and overall well-being.

I hope my story encourages organizations to foster genuinely supportive environments and prioritize the mental health of their employees.

source: https://www.linkedin.com/posts/rutvik-borad-12409b19b_theabrcurseabrofabrcoprorate-activity-7199762667471839233-3wyR

The Curse of Corporate

I saw your post on LinkedIn yesterday and shared it with my friends and colleagues. In my previous organization, my manager faced a similar issue but didn't have the courage to speak out. I'm glad you addressed it, as it will surely encourage others to share their stories and raise awareness about such practices. Thank you for your bravery.

Data Scientist

Education

genz

And at work 
  
 + the endless chase for the mirage that is wlb 
 + if anything isn't per their expectation, its toxic

Being a picky GenZ consumer

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