Big W for Zepto

Zepto is in talks in order to raise $310 millions at the valuation of $5 Bn dollars , why they are raising so much money ,Are they really trying to capture the market share in quick eCommerce domain by first come and dictate ideology or they are just burning extensive money while expanding their operations in multiple cities with a hope to establish large consumer base within a short period of time

https://www.business-standard.com/companies/news/quick-commerce-firm-zepto-raises-665-mn-in-funding-valued-at-3-6-bn-124062100289_1.html

- Zepto is launching its own buy now, pay later service called Zepto Postpaid, currently in early stages and teased on the app. - Users are being encouraged to join a waitlist for early access, with promises of up to Rs 5,000 in interest-free repayments. - Rival firms like Blinkit already offer BNPL services through partnerships with LazyPay and Simpl. - Zepto has partnered with Simpl since January 2022, facilitating over 13 million checkouts as of April. - The company recently raised $340 million, boosting its valuation to $5 billion, as it prepares for an IPO. Source: [Business Standard](https://www.business-standard.com/companies/start-ups/zepto-set-to-enter-buy-now-pay-later-segment-with-zepto-postpaid-124090600732_1.html)

- Zepto raises $340 million in fresh round led by General Catalyst - Total fundraise hits $1 billion in two months, valuation reaches $5 billion - Company plans public market debut in 12-18 months - Zepto's FY23 revenue jumps 1,335% YoY to Rs 2,024 crore - Quick commerce market attracts government attention due to potential impact on small retailers Source: [Moneycontrol](https://www.moneycontrol.com/news/business/startup/zepto-raises-1-billion-in-two-months-closes-340-million-round-led-by-general-catalyst-12810088.html)

Dunzo is struggling for survival while Zepto is turning into a unicorn. How come laws of financial markets working in opposite directions for both. Both Zepto and Dunzo operate in same segment which is Quick commerce. What is the catch?

Has got an offer. Heard a lot about work life disbalance there. Please someone put some light 🙏