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SquishyCupcake
SquishyCupcake
Stealth

Is tech overpaid? Why not sales or marketing?

I see candidates with 2-4 years earning in 20LPA+ whereas sales and marketing folks who sit with 4-8LPA tops. Isn't the disparity too much?

21mo ago
DizzyMarshmallow
DizzyMarshmallow
LivSpace21mo

Happy to see this question.

It's about scalability. A developer sitting with a laptop has the potential to effect more changes in revenue than a salesperson. This difference is especially massive in lower and mid level roles. As you go up the ladder, sales and marketing roles pick up speed and to be specific, CXO roles in Business and Product are paid equally in most sectors.

Example of scale: A developer deploying an app feature for push notification has the potential to change the revenue across the entire user base of the app. A sales person who is dealing with a customer (B2B or B2C) has potential to only get that 1/10/100 orders at maximum.

SquishyCupcake
SquishyCupcake
Stealth21mo

But a marketer (copywriter) with the write copy can also double your revenue with just a few words?

DerpyPenguin
DerpyPenguin
Freelancer21mo

A sales person/marketer/product specialist/developer advocate presenting your product in a conference can drive more revenue/eyeballs than a developer coding and those persons seem to be often paid more than the junior or mid senior developer.

FuzzyUnicorn
FuzzyUnicorn
Disney+ Hotstar21mo

Simple supply demand equation! Everyone believes they know sales and marketing and don’t know about IT/Tech. Formal training is essential for tech knowledge.

SquishyCupcake
SquishyCupcake
Stealth21mo

Sales and marketing encompasses much more human psychology, personality. Relationships than tech for that matter. Whereas tech only has to solve problems which sales and marketing also do.

DizzyJellybean
DizzyJellybean
Stealth21mo

Not really. Marketing and sales are roles with challenges, agreed but to be a good developer the amount of effort required is very high.

WigglyWalrus
WigglyWalrus
Stealth21mo

Sales and Marketing are not paid as much as tech ON AVERAGE. In a longer run, Sales and Marketing Heads who actually drum up the revenue gets 2x-4x of what a Tech Head at an company which has achieved PMF.

SquishyCupcake
SquishyCupcake
Stealth21mo

Good to know! I haven't come across any roles above $280K dollars even in foreign companies for director roles in marketing. But can easily find $500k software developer roles in top companies.

DizzyLlama
DizzyLlama
Atlys21mo

I'd say it's about the impact for 1. But the major reason is, bcoz few companies started to pay top money. So, if others wanted best candidates, they had to match the offer. I don't agree that it guys don't deserve that much. I'd say, every other fields should level up their pay by figuring out avenues of making money

SquishyCupcake
SquishyCupcake
Stealth21mo

Well said. Demand supply has ruined sales and marketing and people are ready to work for peanuts. Even though tech also has a lot of supply..demand continues to catch up.

DizzyLlama
DizzyLlama
Atlys21mo

Tech doesn't have quality supply. It's the even today. When you have some niche skills, you can demand literally anything and they will pay

JazzyPretzel
JazzyPretzel
Sharechat21mo

There’s just lesser demand to sell software and more demand to make software.

There’s far too many companies in the build phase.

And even finally if you build it right - the customers will come automatically. Sellers/marketeers may not be needed

SquishyCupcake
SquishyCupcake
Stealth21mo

So are you saying that there is no place for sales and marketing in the future? But who will write the content and pitch to customers for non-saas services?

CosmicCoconut
CosmicCoconut
Deutsche Bank21mo

It is a question of demand and supply.
This trend would surely get off at some point. We should only milk it till then.

Such trends have happened before,..

Before mass manufacturing became a thing. Someone in manufacturing was the king as he set the trend.

Once mass manufacturing caught up then there was excess good then marketers were the kings.

Once globalisation happened then supply chain management specialist were the kings.

Then servicess tarted globalising IT is now the trend. This phase will also subside.

Especially given the glut of Computer engineers that each state in India is churning out.

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Sales is the most rewarding career IMO. In no other job do you get paid proportionately for the results you bring.

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Yeah it’s quite common nowadays but they also have so much pressure and quota and all that jazz

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