
Salary issues In Marketing
I have been actively applying for marketing jobs, the situation seems very dismal. Packages are pretty low, companies are not ready to pay above 12 lpa.
Without an MBA, you will suffer. With an MBA, you will suffer but will have a loan to make life worse.
What to do in the next one year to earn more than 30 lakhs

Are you a T-shaped marketer or a generalist?

Generalist

Generalist too make 25+ LPA annually.
To get noticed, you definitely need a solid proof of work/portfolio.
I have noticed companies look for the following:
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Mastery in e-commerce ads
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Mastery in online lead generation (both organic and paid)
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Ability to come up with innovative campaigns
Being generalist is fab, but if you can nail one aspect of digital marketing really well, you stand a chance to get noticed.

What is your specialization?
T-Shaped marketer with 3yoe, Left my last job in December. Applying for the last few weeks, my major problem is the lack of roles that I want.
I'm not looking to get into exactly the same social media + digital marketing role. But all the other roles require experience in that particular domain like - Growth, or product marketing

I don't have any specialisation as such, I am trying to specialise in performance marketing and data analytics from a marketing standpoint.
I applied to many jobs and can see that people aren't ready to offer 12 plus Lpa to marketers unless you are an MBA.
Product marketing, Performance marketing and growth marketing are the domains where marketers can scale and get good salaries.
How are you planning to navigate the challenge?
Can we as marketer get a hike of let's say 80%?

I am in marketing and I don’t think this is correct especially for startups. Of course they are not at par what tech gets but it’s not that bad either.

Also, keep in mind that 2020-22 was a period of inflated salaries. This trend is changing.

Agreed, came across this post 4-7lpa for Sr Manager 🤮

Referral for Product roles
Total YoE :4 years (3 as dev and 1 as Product Manager). MBA from Tier 1 college. Product experience is in US healthcare but I don't want to continue working in that domain. My current pay is absymally low tbh. Want to work in the Indian/...

Marketing lead, 10.5 years, here to help!
Lead social, brand, perf, SEO, partnerships, community, growth, pretty much everything across zero to fairly high budgets. Happy to help.

Makes sense. Hard to miss your creativity across comments :) Question: I have personally done performance marketing...

How many switches? Current salary & growth across roles?

Perfomance Marketing or Influencer Marketing?

Will an MBA destroy your life or make it better?
Overview: Everyone around me, be it old school friends to the people in the bangalore startup ecosystem are planning to or already in the process of doing an MBA.
What is happening: Most of the people I know, either are going for ...

It totally depends. I know people who went to INSEAD, NUS AND LBS. They did MIM/ MFIN/ MBA. Some of them got jobs, an...