Liquid death is probably the best example of how good marketing can really make you buy basic products and essentially create a new category.
What other brands/companies are doing this?
Liquid death is also what is wrong with marketing and branding. It's just water and adds absolutely 0 value to anything and should not exist in the first place.
Any industry, any product or service. Something that you've seen happening in India.
I'll start with one : Fogg appealing to the mass market by marketing their value for money products (x number of sprays), literally beating axe out of ...
I never drink alcohol. So, anytime I go out with my corporate friends. I always listen this argument that you should atleast try once. It’s just for experience.
I want to know that am I really missing anything? I want to remain pure ...
It is like a pleasure or achievement to convince someone to have their first drink, for some people. No, you ...
