What in the Harry Potter shit is liquid death?

Software Developer

That's seems like it should be the OPPOSITE of liquid death

Lawyer

Liquid death is also what is wrong with marketing and branding. It's just water and adds absolutely 0 value to anything and should not exist in the first place.

Founder

Liquid death is probably the best example of how good marketing can really make you buy basic products and essentially create a new category.  What other brands/companies are doing this?

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Liquid death is probably the best example of how good marketing can really make you buy basic products and essentially create a new category.

What other brands/companies are doing this?

More products like liquid delath

Account manager

More products like liquid delath- Grapevine

Welcome to Office Gossip's Private Community

I’m really curious to know what exactly the Marketing Team does cause in the previous two organisations that I worked at , The Marketing Dept was kinda meh. So I wanted to know if it’s the case everywhere or does an actual good Marketing Team exist as the ones I’ve interacted with their lead generation and marketing was trash.

Do Marketing Teams Actually Do Anything ?

Assistant Manager

Any industry, any product or service. Something that you've seen happening in India.

I'll start with one : Fogg appealing to the mass market by marketing their value for money products (x number of sprays), literally beating axe out of market share in 3 years.

What's an innovative growth/marketing strategy you've come across?

Product Owner

Welcome to Indian Startups's Private Community

Recommend startups in D2C that are doing well..and have a decent culture

Good D2C brands

Growth Manager

What are your thoughts on this private label approach?

Zepto the new Amazon basics?

Generalist

I never drink alcohol. So, anytime I go out with my corporate friends. I always listen this argument that you should atleast try once. It’s just for experience. 

I want to know that am I really missing anything? I want to remain pure as long as I can (however I have took some sip due to peer pressure).

Social Drinking ?

Software Engineer

I do agree with him though. Can't build great things without putting in great amounts of work

140 hours

Tech lead

Basically - startups that have a strong marketing game. 
Personally like how Cred and Spinny have created their ads and brand. Looking to find more inspiration/examples.

Which startup has actually good marketing/branding teams?

Corporate Strategist

I have doing a lot research on these D2C brands , these brands are burning VC cash in ads and influncer marketing. 

And what just for topline !!

When will the focus or plan to focus on bottomline !!


Are these guys playing for valuation game or they really want to build profitable business out of it ??

Please correct me if i m wrong , also paying influncers butt load money wothout knowing the ROI , i think influncer marketing is a bubble which is yet to burst and the next phase is influencer led sales !!!

Why brands spend too much on topline ?

Program Manager

There’s no way MamaEarth is worth 10,000 crores, I mean their products are shit, they don’t even manufacture their own products, they don’t have any patents. It’s essentially just a marketing company who have managed to sell mediocre products under the disguise of “toxin-free”.
I really wished their IPO would fail 🥲

Is Mamaearth another story of VCs making a shit ton of money at the expense of retail investors ?

Welcome to Product Managers's Private Community

For me? Hivado was a really nice find. Loved their products a ton. Also, salt oral care products are great. 

Hivado is priced optimally but salt oral care is expensive. 💸

Now, the ads have reduced quite a bit and I hate that. Want to explore more D2C brands.

What about y’all?

What are some great products you found through Instagram?

Product Manager

Hey everyone. Trying to think of the best campaigns done in India, to learn as inspiration for things I do in the coming months (as an aspiration :p)

Think Cred, Men will be men, Ultrahuman on Twitter etc.

Would love to hear from the community

Thread: Which product launch/marketing campaign was really well done?

Any new age consumer / D2C brands that you are fond of? Looking for inspiration on how to build a brand

Help a new founder

willl try my best to be honest, ask me anything

AMA - I work at a VC fund

Analyst

So stable money is just another fintech platform where basically you can do FD from various banks and corporates.

This concept isn't new, other apps and websites offer the same as well.

Weirdly, everyone is posting about it on LinkedIn & Twitter. I can see that stable money is giving merch to them but are these people getting merch just to post a positive review? Anyone has insider news?

Why everyone is posting about "Stable Money" ?

A good video to understand value proposition. 

https://www.youtube.com/watch?v=q8d9uuO1Cf4

Create a product people will actually buy.

What product would you sell if you were starting a D2C e-commerce company?

Zepto brothers have been in the news lately for good reasons. The recent fund raise and the Nikhil Kamath podcast.
I think both of them are quite brilliant, yes they did have privilege, but they used it quite well. Moreover, both of them seemed to be very well spoken, had the numbers in their mind, quite confident(although Aadit’s body language seemed to be a little off). Considering that these guys are so young, I felt like there’s a lot to learn for me from them.

Your thoughts on Zepto brothers

Machine Learning Engineer

For A new D2C brand to begin today and grow, is it possible to grow organically without any marketing budgets. If so, how??

Can be ATL or BTL or combination of both. Would be great if you could explain why it was memorable for you.

More products like liquid delath

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