Basically - startups that have a strong marketing game. Personally like how Cred and Spinny have created their ads and brand. Looking to find more inspiration/examples.
Snapdeal- focused highly on performance marketing... Not necessarily on brand
That’s a slightly new one Never seen a Snapdeal ad in forever
It's because they're primarily focused on tier 2/3
Zomato. Their marketing has always been great.
Swiggy ki bhi koi kam nahin hai :p
But yes, Zomato has pulled off the being funny online part well. As a user though, just prefer Swiggy's brand.
UX of Swiggy is way better than Zomato’s but when it comes to moment marketing Zomato has always managed to be ahead though Swiggy has improved a lot recently.
Rajshri pan masala (legends will know)
Cred, Zomato, Spinny, Dream11, Ather
I’m really curious to know what exactly the Marketing Team does cause in the previous two organisations that I worked at , The Marketing Dept was kinda meh. So I wanted to know if it’s the case everywhere or does an actual good Marketing...
Hey everyone. Trying to think of the best campaigns done in India, to learn as inspiration for things I do in the coming months (as an aspiration :p)
Think Cred, Men will be men, Ultrahuman on Twitter etc.
Would love to hear from the c...
These would be the companies that has a great team attacking a real large problem with a vision or roadmap to also grow profitably as a business + great culture (and not necessarily chasing the valuation game and dressing up the company ...
Which startups do you think have the good social media presence apart from Zomato and Swiggy?
Also mention why do you like their content.
Can be ATL or BTL or combination of both. Would be great if you could explain why it was memorable for you.