I’m really curious to know what exactly the Marketing Team does cause in the previous two organisations that I worked at , The Marketing Dept was kinda meh. So I wanted to know if it’s the case everywhere or does an actual good Marketing Team exist as the ones I’ve interacted with their lead generation and marketing was trash.
They definitely do It’s usually a more ambiguous function vs. technical, and hence understanding when it’s going really well vs not is difficult
But in cases where I’ve seen a startup/brand do really well, it is somebody who really cracks both the brand language and performance marketing.
Did your previous two orgs exist in a consumer space? Did they do well despite having a poor marketing team?
My last two organisations were in EdTech.
I just felt the leads that they churned out were of really poor quality and completely not our TG.
Plus sometimes I looked at the campaigns they ran and they seem like they’re not really bothered to fix anything based on the input of the sales team.
Hmmm that’s sad With EdTech I’ve definitely seen that
Ideally you should be really trying to ensure you get only people that are likely to do well in the course and get a good outcome. But all Edtechs have given up on this - as soon as they focus on growth, they start taking in leads left right and centre
On the face of it, these leads would have a lower cost per lead (because they might be people who are not as well off, or not as attractive for other brands/advertisers), but it will 100% lead to poorer lower runnel :(
Marketing person here with a SaaS company.
We work on lead generation via paid and organic channels.
Through paid, we work on ad copies and creatives + translation for different geo locations. Then there’s keyword research and so on. The paid ads.
Then there’s email nurturing campaigns. Nurturing trials sign ups, post demos and new customers.
We write blogs, e-books and create videos for YouTube channels which are educational content about our product.
We also work with other teams.
Promote the CSM teams’ webinars. Help in creating their PPT decks for demo calls.
We work on emails to convey major product updates,
Work closely with the partnership team. Help in creating whatever is needed when they go to events and exhibitions.
Basically whatever communication that goes out from the company goes through us and we maintain the website.
The list is sort of endless.
Nah dude, only enginnering department works in a company.
Having worked at multiple startup’s - it feels as if every team thinks that only their team works in the company; while all other teams do timepass
I sincerely hope this question isn't coming from a techie. If It's coming from one then there's only one answer to it.
All your cute codes will be sitting on the production server with nobody to use the product.
Sales and Marketing literally pay your salary.
They definitely don't ask retarded questions like these.
Fresher with good and relevant internship experience, I'm getting rejected for some job roles where I am overqualified(not being cocky)
For job roles, I'm excited about there's work ex needed but one seems to be giving me the job, how w...
Lead social, brand, perf, SEO, partnerships, community, growth, pretty much everything across zero to fairly high budgets. Happy to help.
I have seen people on LinkedIn write growth team and some people write growth and Marketing . What do these people do
Role: Associate – Communications
Location: Delhi / Remote
Number of Vacancy: 1
Job Description: This position is seeking a candidate who will play a vital role in supporting the communications efforts of Udyogini by creating and disse...
