AlphaGrindset

Thread: Which product launch/marketing campaign was really well done?

Hey everyone. Trying to think of the best campaigns done in India, to learn as inspiration for things I do in the coming months (as an aspiration :p)

Think Cred, Men will be men, Ultrahuman on Twitter etc.

Would love to hear from the community

13mo ago

NaiveSting

TCS13mo

Nike is my all time fav.
I like the hype and controversy fold money is creating.
Flipkart BBD is kind of done well- focused on BTL- got offline activation + newspaper ads right
Big fan of what Zomato keeps on doing!

Mavrick

Consumer Internet13mo

Moment Marketing from various brands on Twitter
Swiggy and Zomato quirky PNs, emails

AlphaGrindset

Series A Startup13mo

Also, don’t judge my suggestions. These were just things that came top of mind, so they did succeed in doing that!

Discover more

Curated from across

AlphaGrindsetSeries A Startup13mo

Which startup has actually good marketing/branding teams?

Basically - startups that have a strong marketing game. Personally like how Cred and Spinny have created their ads and brand. Looking to find more inspiration/examples.

LooseGooseStealth16mo

What's the first ad campaign that comes to your mind as an example of good marketing?

Can be ATL or BTL or combination of both. Would be great if you could explain why it was memorable for you.

KamleshStealth13mo

What's an innovative growth/marketing strategy you've come across?

Any industry, any product or service. Something that you've seen happening in India.

I'll start with one : Fogg appealing to the mass market by marketing their value for money products (x number of sprays), literally beating axe out of ...