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Sachin Tendulkar Launches New Sports Athleisure Brand

- Sachin Tendulkar is venturing into entrepreneurship by launching a new sports athleisure brand with former Swiggy Instamart head Karthik Gurumurthy and ex-Swiggy executive Karan Arora. - The holding company for the venture, SRT10 Athleisure Pvt Ltd, has already been registered, with Tendulkar and Whiteboard Capital on the board of directors. - The startup is in advanced stages of raising capital from a top venture capital fund and aims to rival top brands like Nike with affordable pricing and local manufacturing. - Demand for sports goods is at an all-time high in India, with shoes and apparel making up the majority of sales, and the market is attracting significant interest from entrepreneurs and investors. - Tendulkar's new venture adds to the trend of celebrities launching their own brands, with other notable examples including Virat Kohli, MS Dhoni, Deepika Padukone, and Katrina Kaif. Source: [Economic Times]()

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Coy Lee

Stealth

3 months ago

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