Product Managers Community

by Blair Hyrum

Stealth

2 years ago

Singular vs Appsflyer

POVs? Anyone?

Kendall Carmden

Porter

2 years ago

Appsflyer’s support in india is damn good. Market share is about 80% in India. Tool is good, at least the attribution side.

Isaiah Hyrum

Porter

2 years ago

Have used branch in my prev org

Kendall Olive

Pine Labs

2 years ago

What are you people using AppsFlyer for?

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Dezi Taye

Stealth

2 years ago

Branch is better i think

Kendall Hyrum

Stealth

2 years ago

Branch is very expensive, but provides the same functionality as Singular (which is significantly cheaper)

Jordon Olive

Stealth

2 years ago

Singular doesn't have as much functionality. Attribution is mostly fucked up. Branch is expensive but TAT is good. But yes, depends on stage of the product and budget.

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Jordon Gabriel

Rooter sports

2 years ago

Depends on lot of things - cost - only attribution or any other services - integration on other platforms you are using (Clevertap, etc....) We have used singular and Appsflyer both and now currently sticking with Singular as it is cheaper than Appsflyer

Isaiah Vernon

Stealth

2 years ago

Mostly attribution and connect to funnel - which I think every tool has. Onelink is not a challenge - ddl is implemented. They have something called incrementality test - not sure how effective it is and if it is worth paying 4x

Blair Lee

Stealth

2 years ago

Did you face any problem with Singular? What was your experience between both. Would love to know

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Blair Gabriel

Stealth

2 years ago

If cost is not an issue then Appsflyer. We use branch as it’s cheaper option

Kalan Nadeen

Stealth

2 years ago

Cost is always an issue, if there is nothing superior in the product. Just because a tool has 80% market share, not necessary that other challenger / new brands may be bad. But I will definitely explore branch

Dezi Carmden

Stealth

2 years ago

Cost will solve for a lot of data lag. Branch is good no doubt about it.

Aaron Lee

Pine Labs

2 years ago

What are you people using AppsFlyer for?

Jordon Olive

Stealth

2 years ago

MMP