What are companies that followed "Build for Bharat" that are doing well today?
Basically this was a term that was coined by a lot of startups since they catered to tier 2,3 towns and beyond. Wanted to know how many of them are still doing well - business wise or atleast are still raising funds
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Coy Vernon
Stealth
9 months ago
Lokal app
Clear lack of identifying what are the needs of Bharat, can define it however with it is folks who are in tier 2/3 and beyond in India.
Here is a leading indicator - Ullu which is an OTT platform for sleazy content did 93 crores in FY 23 with a 16% PAT. (Yes, dont clean your specks I said PAT)
Reach and content is regional, its what people want. There are other media sector related examples like Pratilipi and Stage.
Identifying the core tactical need or demand is what is important. Everything else is just conversation
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