Whatโs the craziest marketing stunt youโve ever heard of?
Felix Baumgartner actually ๐ฏ๐ฟ๐ฒ๐ฎ๐ธ๐ถ๐ป๐ด ๐๐ต๐ฒ ๐๐ผ๐๐ป๐ฑ ๐ฏ๐ฎ๐ฟ๐ฟ๐ถ๐ฒ๐ฟ in the longest freefall of all time comes to my mind first. Apparently, RedBull spent $๐ฏ๐ฌ๐ ๐จ๐ฆ๐ for the event and in return made upwards of $๐ฑ๐ฌ๐ฌ๐ ++ What similar example comes to your mind?
Housing.com spending 120 crore on their rebrand in 2015. Zero text or messaging. Just a symbol that apparently meant โlook upโ. There were full page ads on national papers with this logo. There were expensive crossings in mumbai with 5-7 billboards having the same exact logo. This was all pre-revenue (beyond some small experiments)
I was also then laid of from housing by Nov 2015 along with the ceo and 80% of folks ๐คฆโโ๏ธ
See more comments
phoebus
Stealth
a year ago
Dhirubhai Ambani showering reliance IPO forms from helicopter. And this is during the 80s. Can't beat the OGs
Discover More
Curated from across