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Why do dating/matrimonial platforms end up going for unethical practices

It's the same story with so many platforms. They start off well, then start making it difficult for users over time to get matches. Eventually it becomes pay-to-match completely, especially for men. Is it really that difficult to run an honest matchmaking platform that actually does its job for a decent price or just ads? Has anyone tried starting their own or worked on platforms like these?

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JinSakaii

Japan Securities

10 months ago

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jake_peralta_B99

Unemployed

10 months ago

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Dhoni

Target

10 months ago

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SS_Croaker

Unnamed

10 months ago

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Kamlesh

Stealth

10 months ago

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SS_Croaker

Unnamed

10 months ago

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thehollowman

Stealth

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Kamlesh

Stealth

10 months ago

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thehollowman

Stealth

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Eliminaty

Unemployed

10 months ago

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CosmicLegend

Amazon

10 months ago

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Indian Startups on

by BiryaniEnthu

Stealth

Startup Idea 2: Matrimony Matchmaking

What started as an Instagram-inspired social experiment has turned into a startup idea. (Refer: Men https://grapevine.in/post/808462ef-8ae0-4269-aaa3-c683ba1194bb and women https://grapevine.in/post/6bcaeffa-0cac-44a2-98a5-fc7a14786e85 survey) Few observations: 1. Our generation has moved on from orthodox thinking (baring few people) to more emotional compatibility 2. Men have more worldly expectations, while women seek spiritual features; none are right/wrong as long as they find each other. 3. Very glad that no one 'expected' the partner to take up gendered roles as dictated by society So, coming to the matchmaking platform. The idea is to have all aspects of life considered - personality, profession, family, demographics, physical attributes, etc. and have a weighted scale against them. Though I have my doubts here 1. An Introvert will need an extrovert to seek them but will be drained of social battery later. How do they match? 2. Physical attributes pull down people who aren't confident with their looks; that doesn't relate to how good/bad they are as partners. But without pictures, it will be a risky surprise element. 3. Prevent parents from creating accounts on children's behalf. Probably a social media log-in Share your thoughts on the compatibility algorithm and the problems we may face. P.S. I am not a techie, will need someone to actually build this. Will take care of marketing. Let's help someone find their soulmate ❤️ P.P.S. If this takes off, I will change my username to TimaSaparia