I know that quick commerce is eating up market share of the giants like flipkart & Amazon, and I feel that this round suggests that they are trying fast! Also there was news that Amazon might be trying to acquire swiggy to break into quick commerce.
Zepto recently started delivering in my area and they're giving out free cash in Zepto wallet to every new customer. As a consumer anyone would want to get that, & so did I. Earlier I used only instamart & blinkit, but Zepto according to me has a really good strategy in place. First they're giving out free delivery for orders above 99, which is 199 in the case of instamart & blinkit. Which I believe is possible because of their dark stores being in the close proximity of the delivery. Also some of the items are better priced on zepto. All this will definately bring a lot of new and recurring customers to their platform. If they're able to acquire a lot of customers, they'll also turn profitable. Ofc they'll burn a lot of money in the initial stages, but this quick commerce space is getting existing.