There are multiple points to this :
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TAM is grossly inflated in the Indian startup ecosystem, I’m ex-Policybazaar and even in 14 years, they haven’t been able to crack Tier-2 and beyond…you’re from PayTm, PayTm mall was focused on low ticket size items focused on Tier-2.
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Most Quick commerce companies have an inherent cash cow product of deliveries. How do you scale that, tomorrow if anyone with a bigger purse drops in, they’ll be able to put a squeeze on you.
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Yes, they talk about their comparison with Amazon - Amazon has 350 million SKU’s - Amazon’s 20-25% revenue comes from AWS.
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Quality control complaints have started dropping in…expired goods being delivered, 10 min is already beyond 18 mins on an average…10 min was their USP.
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Not just India, across the globe there are two types of consumers - price conscious, convenience seekers. And looking at India’s GDP per Capita, I don’t have to explain who are bigger in number.
To summarize, till the time they’re burning cash, they’ll keep doing well in terms of GMV.