At one point Swiggy had more money, Zomato was close to bankruptcy. But what is the reason Zomato is ahead today?
Better execution. Better decision making. When resources are limited, you become better and smarter because you want to survive.
They maintained their keen focus on trimming down CPO since 2021. Profitablity has become a major goal for leadership.
Also , they began to increase the take rate across pan india from 2022 on such brands who have been of pretty low take rate and was impacting their CPO and logs costs
In my area - Swiggy works far far better
