MagicalQuokka
MagicalQuokka

BNPL or bill credit business models: how to make them work?

What are the shortcomings of BNPL or bill credits as a business model in your experience?

Which companies have overcome these shortcomings and are making BNPL or bill credit work as a business?

I request you to please share rational points and don't just rant about BNPL in India.

15mo ago
Talking product sense with Ridhi
9 min AI interview5 questions
Round 1 by Grapevine
PrancingBurrito
PrancingBurrito

B2C BNPL is possible too, Simpl is a fantastic example.

But yes there are tons of failures too.

For now, I will stick to B2B BNPL business:

đź’ˇ Idea 1:

Tie-up with service providers like AWS, ZolvIt, Microsoft Azure. Enable businesses with few years in existence and no credit default history to avail your BNPL service.

Once payment starts going through you, enable loan facility for them. BharatPe aced this through their UPI.

đź’ˇ Idea 2:

Tie-up with ad platforms like LinkedIn, Meta, Google, etc.

After a business has availed say 1 Cr. of BNPL through you, give them attractive ad credit, better than what each of these platform actually offers.

There are more such ways to make BNPL work in B2B segment.

I am certain your Growth folks will be able to help you out more in this aspect.

MagicalQuokka
MagicalQuokka

Wow, you are legit worthy of your username, Gems. Great stuff!

PrancingBurrito
PrancingBurrito
Gif
PrancingBurrito
PrancingBurrito

Is it for B2B or B2C?

MagicalQuokka
MagicalQuokka

I'm asking in general. Maybe B2B can be good but B2C problematic

Discover more
Curated from across
News Discussion
by DizzyWaffleProduct Manager

Don't believe the numbers just as is

I was leading a team which was involved in launching BNPL for a commodity product( flight tickets/train tickets), and the API we were using to cancel the tickets at the last moment from the 3rd party providers was flaky. It was suppose...

Top comments
user

So your customers realised they could get tickets for free through your app and that’s what caused 250% growth?

user

Have worked at a B2B startup that raised a lot of capital They exemplified this fact the best GMV was basical...

user

Goes on to tell how most of the startups, no matter how high salary they pay, are just "khassi" internally, and how a...

Indian Startups
by PrancingCoconutProduct Manager

Cred

Cred is truly a topic of surprise for me. Yes, I understand it has created a community of top spenders/credit worthy people in India. I also understand that they can use the information on such people for creating value for themselves.

...

Top comments
user

I feel cred is doomed and just trying to increase its value. And the end goal is to sell the cred to someone with h...

user

It is doomed. If they layoff I hope they fire the UI/UX design first for such an atrocious app design