What is that you are not able to understand bro, its very simple, start up companies have negligible market share, their cards are often useless and unsecured, backed by FD or some arrangement like that, have low credit limit, co-branded with these top tier banks, etc. While other banks like Federal bank etc are way behind in terms of their product features and tech wise. All the top companies have hero cards that you would have heard somewhere or sold by lots of fun-influencers, so this results is not at all surprising. Rather i would say that i am an avid cc user, i have about 7-10 active cards from various banks, i select these cards very carefully and also close and get new ones when necessary, from my cc portfolio, i agree why these should be on top.