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Flipkart's Super.Money Eyes External Funding, Plans to Launch FDs and Credit Lines via UPI

- Super.Money, backed by Flipkart, recently launched a co-branded credit card and plans to expand to six financial products targeting young professionals. - Founder Prakash Sikaria revealed plans to seek external funding in December 2024 to solidify its position in India's competitive fintech sector. - The platform has already launched UPI services, personal loans, and the superCard, with plans to introduce fixed deposits and credit lines via UPI soon. - Super.Money aims to differentiate itself with a streamlined user interface, appealing to young, affluent users in India. - Despite competition with PhonePe, Sikaria emphasized that Super.Money is a credit-first company, focusing on financial services. Source: [Inc42](https://inc42.com/buzz/flipkarts-super-money-plans-to-raise-external-funds-to-launch-fds-credit-lines-via-upi/)

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