Don't understand people who want to eat unhealthy food but make it 'healthy'

Its not about cheating na. The underlying premise is that truly healthy foods are really hard to move on to consistently , especially if you’re someone whose current diet is full of unhealthy foods. You will eat steamed broccoli maybe for 2 weeks regularly but since the habit formation curve is so difficult you will probably revert back to your usual burger/chips/coke etc after a while. A better way is to eat a healthy version of whatever junk you eat. Though its not the right long term approach, its still better than eating pure junk. There are levels to fitness intensity and those on the lowest level (ie think your sedentary office workers or lazy parents etc) are probably better off incorporating something like this into their routine than trying to go on a full on “pure” diet and then failing miserably and reverting to old habits. This product probably caters to those ( and not the more fitness enthusiasts who are okay eating steamed chicken for gainz)

We ape the west in everything.this is just another fad