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Product Managers
Product Managers
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SwirlyMuffin
SwirlyMuffin
Shopify

How to use Mixpanel like a pro?

Guys I recently started my job as a product manager in a company that works primarily in the Shopify app store, It's my first product management job and I have no clear guidance on how to work with Mixpanel, there was no KT given neither there is someone higher than me who can guide me. The dashboard is already set up by the previous product manager. Please give some suggestions.

12mo ago
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DancingUnicorn
DancingUnicorn
Stealth12mo

Work backwards from the key metrics - like funnels of the flows you are looking at, volume trends of key trends etc.

Use mixpanel support/documentation pages extensively to understand with example what all you can look at. Like how to build custom events, parameters on mp, using comparison events in the funnel steps etc.

Other than that ensure proper instrumentation to everything that needs to be measured or known, read substack by the data person Crystal Wadja for how to measure/good practices etc. Scourge through reforge articles also on data for PMs

SwirlyMuffin
SwirlyMuffin
Shopify12mo

Thank you

SqueakyBanana
SqueakyBanana
Stealth12mo

Who exactly is Crystal Wadja? Google gave no results.

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