Even on Instagram is actually quite difficult to scale beyond 40-50k rupees monthly income. One of my batchmates runs a few anon motivational and memes pages, with less than 100k followers, gets around βΉ1500-2000 per paid reel/ telegram plugin/shout out, currently most of his content is copy paste low intellectual stuff targeted to relate to unproductive frustrated folks.
He started as a hobby in college with posting crypto currency related stuff/ finance quotes etc then switched to more comedy/ gyaanchod type content.