Stay away from Upstox. It is an unofficial 6 day week.
Founders have no concept of a product strategy nor a vision. They have survived the last 2 years and grown just based on marketing. One of the founders who is the wife of the CEO has pushed the company into spending most of the money (500cr+) into IPL. Now all the users acquired through this have been leaving Upstox in hordes and are gone with the wind. There is nothing to show for it now.
Although there is slowdown, among Zerodha, Groww, Angel and Upstox, only Upstox has managed to lose market share YoY at 5%+ and has slipped to 4th position from 2nd (official NSE active user data). More of the slide is yet to come.
Now there is just pure politics. CEO in an article this month said that IPL marketing did not work out as we did not have the products which the acquired users were looking for 😂😂.
CTO, CGO, CHRO, VP-New Initiatives, and a couple of senior engineering directors have quit during the last 2 months. Bangalore office is being scaled down and might be shut down to save costs.