WobblyWaffle
WobblyWaffle

Longevity of a product career

Sharing some reflections on this:

  1. Product is not a function with a large hierarchy / multiple levels in the ladder. Managerial responsibility comes in very late in the product career and the spans are typically small (relative to other functions like engineering, sales, operations). This also means a steeper funnel to the top and only a handful VP Product roles in the industry.

  2. Product is centered around technology and digital consumer trends, both of which are fast changing. This requires constant unlearning and relearning. But more critically, this also means that previous knowledge/experience hits a plateau on marginal value beyond a basic threshold (where you have developed some essential product semse and skills).

  3. Product managers are also much higher-paid vs other functional peers, at comparable years of experience. This means that a PM gets to a very high salary (say, 1+ crore) by the age of 40 (15-20y into their career). Tech functions in non-tech companies (like FMCG, banking) cannot offer that kind of pay, meaning salary growth beyond a point is limited to tech-first companies / limiting addressable market for lateral moves.

All of these considererd, how should PMs think about the longevity of their careers? Unlike traditional roles, this does not seem like a "retire at 60" job. What would be the realistic age one should plan for, at which career growth and salary growth will stagnate? What are ways in which a 80%ile PM can extend their career (eg: also taking up engineering management or P&L responsibility or growth function etc., to increase scope)?

PS: this post is not for the top 5-10% PMs. They will always find roles at VP level etc, this is for the 50-90%ile bucket of PM talent.

17mo ago
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SwirlyTaco
SwirlyTaco

Will commend you on a very well written and well articulated post.

Options for the future will be apparent at ~40. Most peak roles will be achieved between 45-50.

Possible exits:

  1. Running Category roles at companies which have a broad canvas, multiple product categories.
  2. Deputing for and eventually running a P&L or a LoB.
  3. Sales or more critically Customer Success. Don't shy away from revenue responsibilities.

Engineering is a sharp left turn imo. It's not an overlapping skillset at best and don't see how that is part of a PMs likely roadmap.

ZippyCoconut
ZippyCoconut
Student17mo

But, how will someone who had never worked in P&L or Marketting switch from PM?

SwirlyTaco
SwirlyTaco

Take a -1 role first. Don't always have to scale up.

ZippyCoconut
ZippyCoconut
Student17mo

Do you think a career as a software engineer is better than a career in product?

SqueakyQuokka
SqueakyQuokka

From a career perspective, definitely yes.

ZippyCoconut
ZippyCoconut
Student17mo

But what about longeitivity? I do believe a career as a product manager will be longer than pure software engineer What do you think?

CosmicDumpling
CosmicDumpling
InMobi17mo

As a field there is lesser space in top roles for Product Managers compared to Engineers.

Roughly 10 engineers for every PM.

So for every 50 engineers, there would be 5 EMs, 2 Directors and 1 VP one CTO. And there would be 5 PMs (Some of them SPMs), 1 Director / CPO only.

This scales up to proportional numbers in larger orgs and the total number of PM roles at the top in the industry are very few.

FluffyBiscuit
FluffyBiscuit
Citrix17mo

But how do you scale up from the “50 Engineer Level” given that your impact is completely individual - Doesn’t it become difficult as you get more senior?

FluffyCupcake
FluffyCupcake
Amazon17mo

Interesting viewpoints! Made me think about my “sixties”.

At the same time, I feel the primary reason behind these fears is - Imposter syndrome, which comes along with any generalist role. To fully understand this, we have to step back and look at the emergence of “product management” track.

PM roles are new (relatively) compared to typical engineering, revenue roles. In fact talk to any engineering leader having 30+ yrs experience, the first question they will ask is, “Why we need product management?”. If you answer “to bring customer viewpoints”. S/he would answer “But we know what our customers want and we’re already building it, why we need a PM!”.

Where’s the mismatch?

Organisation culture!

Few orgs operate in a model where leaders claim “they know-it-all”. Other leaders operate “Be curious & learn” mode. In the former type orgs, entry level PMs are more of story writers where they type the stories floating around in the company. In the latter type orgs, PMs try to juice the stories floating around and show some direction to the org. I have seen the PMs in second types of org more confident in skill sets they bring to the table.

My point is - Learning/Unlearning, finding real problems, impact visualisation, democratisation of decision making are some of the important skills which impact the longevity of a pm career.

Exit opportunities- Across different MNCs, I see well established product hierarchies (SVP, VP, Director etc). Hopefully, some of the Indian startups will grow and establish similar org frameworks to maintain, grow the product. If not product, we see some examples of product leaders (india) pivoting to revenue/growth roles, CEO/founder roles, career coach roles. We still need to wait & watch for some more years to completely understand the picture.

BubblyTaco
BubblyTaco
SuperK17mo

That’s a good pov. Thanks for sharing.

ZippyDumpling
ZippyDumpling

Very very well written I think PMs should realize that after a point (once you stick around till Dir or VP), it may take several years of you being in the same company or switching between companies, before your next jump

This typically is the reason PM salaries jump very quickly early on, but do plateau at a certain YoE

All considered, definitely much better paid than managers in other functions

SqueakyBanana
SqueakyBanana

I have zero knowledge but throwing my 1 cent ..why not switch to marketing ...at later stages

ZippyCoconut
ZippyCoconut
Student17mo

Moving between roles, that too vertically, will require a MBA, that too brand one. Difficult otherwise, very difficult

BubblyBagel
BubblyBagel

I don’t have answers but this is an excellent perspective.

SillyMochi
SillyMochi

I see you are from Swiggy. I wonder if you every considered asking this question to your VP of product? Both current and Ex.

QuirkyWaffle
QuirkyWaffle

Thanks you for this excellent write up

One question - at your current juncture, where do you see yourself going next after a senior role as a PM? What are next steps on the ladder

I’m still a Product aspirant, but asking to understand what trajectory could look like if I actually made it

BubblyTaco
BubblyTaco
SuperK17mo

Adding P&L responsibility is definitely the best way to get there. Product function combined with good product marketing sense in software first companies - would make your stand out. In consumer tech companies - product is anyways given a lot of say.

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